I recently got a phone call from a local Wheaton company looking for business cards.  They had gone to a larger local printer and had initially gotten good service, but it had been several weeks and they had had to contact the printer several times to even get a draft of their card, yet alone get anything finished and printed.  Either the printer’s employee was just someone who didn’t provide good customer service, or the company didn’t think it was a large enough project to merit their attention.  Either way, this client needed to go elsewhere.

Well, it turns out that this “little” business card project was actually only a very small part of what this client really needed.  They also needed letterhead, a new website and potentially a mailing campaign in the near future.  Additionally, they were in the process of creating a spinoff company.  And this spinoff company needs all of its marketing materials, a logo, business cards, letterhead, website, brochures, postcards and vehicle wraps.  And because this bigger company didn’t think they were a large enough client to merit their attention, who do you think gets to do all that work? 

So whatever business you are in, remember the next time that “small” project comes in that it deserves just as much of your attention as your dream client, because the reality is that little client could in fact be your dream client.

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