There is an old adage for business dress – “Dress for the job you want, not the job you have”. The idea is that if you are already looking the part, it is easier for people to take you seriously and perhaps help you move along that corporate ladder down the road. Appearance plays a big part of how people in the business world are evaluated, and your dress goes a long ways towards how professional you appear and how seriously people take you.
The same basic principle applies to the look of your company’s marketing materials. If you are a one person operation that wants to land larger, more lucrative clients (or increasingly even some of the smaller clients), you need to do what you can to look the part of a professional organization. You don’t need to spend thousands on overly fancy corporate brochures, but the materials you do put out definitely need to be clean, well organized and professional in appearance. Handing out something that looks like you put it together at home doesn’t help the appearance of your company and it can actually hurt when you’re trying to land that client.
Your marketing materials, just like your wardrobe, should reflect the company you want to be.
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February 4, 2011 at 6:37 am
Rob
This is very true, you need to create the image and size of the business that you want. It doesn’t come after you’ve grown – it needs to be done and promoted before !
February 11, 2011 at 1:38 am
Shazzad Hoshien
Amazing idea!! Thanks for sharing….