I regulary give seminars on graphic design for small businesses here in Brighton, Michigan.  If you are a small business putting together your own marketing materials, there are a few basic design principles you should try to follow.  The first one has to do with the fonts you choose.

One of the biggest sins non-designers will make when putting work together is to use too many fonts.  Try to limit your fonts to two, three at most.  Use one font for your headings, one for your main text and if you need a third, use it for sidebars or other places where text needs to stand out. 

Limiting the number of fonts you use instantly cleans up your piece and makes it easier to read.

Advertisement