The challenge of this project, how to express a varied mix of products for a company whose name didn’t portray this variety.  I was approached by Michigan based Musical Instruments Supplies International to design a logo that would appeal to all of their potential clients.  While the company’s name implied a fairly limited clientele, in reality, the company supplies imported wood for musical instruments, furniture and flooring… a fairly diverse market.

For the first round of logo designs, I provided one design that very overtly showed each of the target markets and then focused the other designs on what was a commonality among each product (exotic wood).  Three logos were designed with a stylized version of a rubber tree and one with images of musical instruments, flooring and furniture.

For the second round, he wanted to focus on the logo that displayed all three uses.  I changed the violin image to a guitar and then offered a variety of color options.

After considering the logo for a few days he decided to go back to the idea of the stylized tree.  While he was originally not happy with the logo of a tree in a circle, this logo had grown on him.  For the final logo we decided to merge logo #3 and #4 together and came up with a stylized rubber tree, confined within a circle with the words, “musical instruments, flooring and furniture” as well as only the initials MISI for a company name. Completed within 5 days from start of project to delivery of the final logo, this logo portrayed the commonality among his products, and didn’t limit him to only musical instruments. 

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