Everyone likes new stuff.  And this applies to marketing materials as well.  I’ve worked in the marketing department of companies here in Michigan where we get the box of new brochures, or even pens with our logo on them and get all giddy at the newness of them.  And I see this continue in my own business. 

When I first started my Brighton basead graphic design business, I immediately got to work making a logo, and then got a couple clients and stalled on putting out new marketing materials.  Then I finished the work for those clients and saw myself losing some of my enthusiasm as no new clients came in.  Which could have been a death spiral.  The less enthusiastic I was, the less chance of getting new clients and the less enthusiasm I would have.

 The thing that eventually broke this cycle was when I got that push from my husband and actually put together my website, a new leave behind and other marketing materials.  Seeing my information in a new light made me feel better about my company.  It gave me new confidence to go out and get more clients and thankfully that has kept going.

I’ve seen this enthusiasm work for my small business clients as well.  I can see the glint in their eyes when they get those new business cards or leave behinds – that new found pride in their company.  And even if they aren’t in the horrible cycle I was, that new boost to their enthusiasm can be seen when they talk about their company.  And when prospective clients see that excitement, it can be contagious.

What do you think?  What could updated marketing materials do for your company?  For your enthusiasm?

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