I do a lot of networking here in Michigan, giving out my business card to everyone I meet.  And I’ve discovered a bonus to having a unique card.  Have you ever been excited about giving out your card? Do you get a response to the actual card before it is put into the pile of other cards?   Chances are, if you’ve had the same old card for a few years, or if you’ve just got a nice generic card, you give it to people so they have your information, but you fully expect them to not pay attention beyond your contact info.

Revamping your business cards can give you the opportunity to turn your business card into much more than just a bunch of contact info.  Your business card is a tiny piece of marketing material for your small business, and should be designed as such.  It should stand out when the people you have given it to take it back to their office along with all the other cards they were given.  It should invoke a response when you hand it out. 

Imagine handing out your card and having the other person actually look at it, and mention it… Something along the lines of “Ooh, nice card”, shouldn’t be out of the ordinary.  The true beauty of this is that it makes one more impression on the person you’re talking to.  One more thing they will remember when they leave the event and have to mentally file away everyone they met… And during this mental filing process, memorable is always better than blending in.

What are some memorable cards you’ve seen?  Does a cool card help the owner of that card stand out to you?

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