I’m sure all of us are completely up to date on contacting our clients and potential clients right?  I mean, as successful small business people, we are all always on top of making sure to regularly touch base with the people on our contact list… Or maybe some of us have fallen a little behind.  Or maybe we’re looking for a reason to contact them so we don’t seem like pushy sales people.

Regular contact with this list is vitally important.  Not only does it keep you in the minds of people who could either use your services or refer you to someone who does, each contact makes you one step closer to that magic number of “touches” we’ve heard it takes to actually make the sale.

So why not use a new marketing piece as an excuse for one of these contacts?   Say you or your graphic designer come up with a snazzy new postcard, mailer or even electronic marketing piece.  What better opportunity to touch base with your contact list. 

How often do you send something new to your list?