Many small businesses or entrepreneurs now have a substantial online or digital presence – and not just with their websites.  There are your blog site, Twitter, Facebook, email newsletters and a multitude of other online directories and listings.  The goal is that if anyone pulls up your company from any online source, they can instantly relate it to any other place your company appears.  With so much of ourselves spread all over, how do you maintain your corporate identity and image – especially when other companies control the design of the outlet? 

 Many online homes and email newsletter creators provide a variety of templates to choose from when creating your page or listing.  Don’t just pick a template because you like it.  Take the time to look through these and find one that can coordinate with your existing page.  If nothing really coordinates, pick the most neutral so that if it doesn’t coordinate, it at least doesn’t detract. 

Try to pick a flexible template if possible.  There are templates that offer you the ability to include your own logo or images.  Use these.  In fact, take every opportunity you can to put  your logo or images on the site.  This applies with sites that offer templates, as well as those that don’t.  Use your logo, headshots, any other images you’ve been using to brand yourself. 

In the end, you want to make it as easy as possible for your potential clients to recognize you, however and wherever they find you.

What do you think?  Have you found it hard to maintain a consistent image throughout your online identity?

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